Prabal Gurung for Target

See the full collection here. 

Prabal creating a line for Target has to be one of the 

best marketing ideas ever. Mixing a high fashion designer

with an affordable store is one thing, but having a famous

well-known designer who mixes whimsical prints with edgy

designs allowing his creations to be purchased by the average 

population is another. And the lookbook is no less. The model

happens to be one of my favs (always a good thing) while the 

designs are modern, easy to wear, affordable, and very high

fashion. Every piece is young and flirty enough to wear to work

and then with your girlfriends for drinks after. Something 

I look forward to in seeing designers create lines like this is the

design process and inspiration behind the line. Wouldn't you

easily imagine wearing every single one of these pieces on a boat

in the Hamptons or on vacation in Mexico? The line is yes, very

chic, but also looks like something women would want to wear. 

It is not just for the size 0-2 5'10 girl with legs as long as a runway,

but instead for a woman of any size who wants to feel fabulous and

not spend $500 doing so. 

Xo, Ms.Fashionista